DMO Albania (Destination Management and Marketing Organization), in collaboration with the organization “Forum for Integration Policies,” is implementing the European Union-funded project titled: “Heritage is Our Brand.”

The project started in January 2025 and will run for two years, until January 2027.

This project aims to raise awareness among and engage young Albanians in the preservation and promotion of intangible heritage.

The project will begin with a scientific study, in collaboration with the Academy of Sciences, to identify 20–30 stories of our intangible heritage, which will then, through a call for grants for Albanian artists, be transformed into various artistic products, documentaries, animations, installations, visual exhibitions, and more.

All the stories, artistic products, audio and video materials, brochures, and project studies will be included on the online platform Albania-Heritage.com, which will serve as educational and informational material for all age groups, for artists, and for tourists.

The second year of the project is about educating young people. There will be a forum with History and Literature teachers from all over Albania to present these products and stories to them, so they can include them in the teaching process.

Then, there will be a competition for students who will present their creations based on these stories and products of this project.

More information about the project, DMO Albania can be found on the page www.dmoalbania.al.